If people are given only one kind of thing and endlessly sold only one kind of thing, of course they’re going to want more of that one kind of thing.”. We also know they do keep going to theaters, as box office returns have shown us year after year, for that “one kind of thing.” And they go en masse. In an assessment of Men in Black: International’s performance, the Sony chief Tom Rothman admitted that “there was not a strong enough idea in the story” to pull audiences in, but he predicted the studio would take another crack at the franchise one day. Some people bought tickets for total strangers.”. We know that people go see franchise movies. But even then, you barely moved the needle on that percentage, and you’ve already hopped into different genres. If that moviegoer saw all the Marvel movies that year, that leaves room on the table for two more movies. It’s not what the market was even two years ago.”. Of the 10 highest-grossing films of 2019 thus far, only two are not sequels or remakes: Jordan Peele’s Us and the stand-alone Joker film (which is nonetheless still part of the comic-book-movie trend). But in the meantime, we’re going to keep making movies.”. He was also not one of the millions who saw Avengers: Endgame. Martin Scorsese’s fight against Marvel isn’t really about Marvel movies, How to make this winter not totally suck, according to psychologists. This has not been a good month for Hollywood blockbusters. Rudy Giuliani is again trying to drum up a scandal about the Bidens and Ukraine. “That’s the nature of modern film franchises: market-researched, audience-tested, vetted, modified, revetted and remodified until they’re ready for consumption.”. Stuff that Scorsese might even call “cinema.”. In 2018 and 2019, for example, Marvel released three movies each year to ramp up for the colossal event that was Avengers: Endgame. But we know people aren’t given only one kind of thing. Scorsese answered that question like this: People only see Marvel movies because the industry keeps moviegoers juiced on Marvel movies. It’s possible to love Marvel movies and also be terrified of a future where no one makes anything but Marvel movies. The Oscar winner said: ‘I tried, you know? newsletter. Essentially: Scorsese and Coppola and Marvel’s biggest critics talk about Marvel movies and their effect on the industry as “bad,” but then also casually judge the individual movies as unworthy of the term “art.”. Imagine how hard it is for directors who don’t have Endgame clout or a bevy of awards to their name to convince studios to give them a shot at directing a mid-sized drama or comedy. Scorsese’s image of an “endless” stream of Marvel blockbusters is a bit of an embellishment. ❤️, A post shared by James Gunn (@jamesgunn) on Oct 20, 2019 at 11:51am PDT. (If non-stop Marvel movies sound great to you, please attend a 29-hour marathon of them to find out what it’s really like.) He suggests that directors who want to be successful might see this and feel the need to keep making these same kinds of big-budget movies in order to get any of their movies financed, small or large. Martin Scorsese is right about Marvel my unfiltered opinion is cinema used to be an art, it still is under certain directors. Rothman’s comments obscure the fact that there hasn’t been a really well-received Men in Black since the first movie, in 1997. And they’re all part of a new normal in movie commercialism that emphasizes safe and recognizable branding wherever possible. Everybody has a different definition of art. The MPA’s 2018 THEME report explains that the average moviegoer bought five tickets in 2018. Scorsese’s New York Times opinion piece is structured into two sections: why he doesn’t like Marvel movies, and why Marvel movies scare him.

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